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A Tradition of Brilliance:
The Heiser Story

Contact Us
Gold ring with large oval diamond in black box from Heiser's Jewelry.
Gold necklace with a red gemstone pendant displayed on a decorative black and gold stand.
A pear-shaped diamond ring with halo setting displayed on a bronze pleated background.
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53 Years of Serving Aberdeen Our story began in 1973, when Marvin & Emma Heiser purchased Perry’s Jewelry on 2nd Avenue, planting the seeds for a business built on honesty and hard work. In 1981 Marvin & Emma moved the store onto Main Street.In 1993, the second generation bought the store, Jeff & Lisa Heiser, moving the store to the Lakewood Mall. Jeff & Lisa have guided the store through 33 successful years as a staple of Aberdeen. In September 2019, after 27 years in the Lakewood Mall, we began an exciting new chapter by building our new store at 506 S. Harvard Street.Today, we are proud to have the third generation in store, Tyler & Lucas Heiser, ensuring that the same values that started it all—integrity, quality, and community—will shine bright for decades to come. Heisers Jewelry Aberdeen, SD

53 Years of Serving Aberdeen

Our story began in 1973, when Marvin & Emma Heiser purchased Perry’s Jewelry on 2nd Avenue, planting the seeds for a business built on honesty and hard work. In 1981 Marvin & Emma moved the store onto Main Street.

In 1993, the second generation bought the store, Jeff & Lisa Heiser, moving the store to the Lakewood Mall. Jeff & Lisa have guided the store through 33 successful years as a staple of Aberdeen. In September 2019, after 27 years in the Lakewood Mall, we began an exciting new chapter by building our new store at 506 S. Harvard Street.

Today, we are proud to have the third generation in store, Tyler & Lucas Heiser, ensuring that the same values that started it all—integrity, quality, and community—will shine bright for decades to come.

Diamond ring on black cushion with

Why We Are
"More Than Just a Store"

At Heiser’s Jewelry, we believe you shouldn't have to choose between the personal service of a local shop and the inventory of a national retailer. As members of the Retail Jewelers Organization (RJO), we leverage the collective buying power of over 1,200 independent jewelers to secure the best prices on contemporary and classic pieces—savings we pass directly to you. Our team also travels to annual seminars and buying shows, ensuring we stay ahead of current trends and technical innovations. Whether you’re celebrating a major milestone or just need a repair, you get the best of both worlds: big-city selection with the "10/10 service" only a neighbor can provide.

Father & Sons

Jeff and his two sons work side-by-side, combining decades of experience with fresh innovation to ensure the Heiser legacy shines on for the next generation.

Heiser's Jewelry store front with stone accents and signage. Heiser's Jewelry store front with stone accents and signage.

Experience Hometown Hospitality

Stop by our store at 506 S. Harvard St to experience the Heiser’s difference in person. Whether you’re browsing for a gift or just want to say hello to Jeff and the boys, you’re always welcome here.

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Heiser's Jewelry - Back to homepage
506 South Harvard Street
Aberdeen, SD 57401
(605) 225-6705
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Heiser's Jewelry - Back to homepage
506 South Harvard Street
Aberdeen, SD 57401
(605) 225-6705
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